A History of Kellogg’s: Celebrating the 110th Anniversary

Whether you’re an Eggo waffle person, or you can’t live without a bowl of Fruit Loops in the morning, everyone can appreciate a Kellogg’s breakfast. Kellogg’s has been a leader in the breakfast game for a while, and they’re brought to you by the great state and people of Michigan!

Kellogg’s was founded by John Harvey Kellogg and Will Keith Kellogg on February 19, 1906, in Battle Creek, Michigan. They were originally called The Battle Creek Toasted Corn Flake Company, and they originally only produced corn flake breakfast cereal. John Harvey, who had his medical degree, enthusiastically abided by a strict dietary lifestyle that revolved around vegetarianism and forbade any tea, coffee, alcohol, or condiments. The discovery of toasted cornflakes was solely due to him searching for a dietary option for his patients who needed something simple and healthy. 

However, it didn’t take long after the toasted corn flake was created for everyone to want to try it. John Harvey and Will Keith started advertising and selling their cereal through mail order, reaching a broader base of hungry customers. In the beginning there was ruthless competition, as several cereal brands had come out with similar products at the same time as the Kellogg boys. But with perseverance and determination, they grew their business in Battle Creek, Michigan, and expanded their product line into countless markets beyond just breakfast foods.

Today, Kellogg’s is sold in 180 countries, and it is still headquartered in Battle Creek, though its Project K plan involves moving a large portion of its work to the Grand Rapids area. 

Battle Creek is still known as the Cereal Capital of the world. Interested in visiting? Battle Creek offers many fun, family-friendly tourist attractions. To begin in your 110 year anniversary celebration, you can start at the Dr. John Harvey Kellogg Discovery Center at the Historic Adventist Village. Not crazy about touring the Kellogg Discovery Center? No big deal! Battle Creek offers many other attractions and museums, including the Kellogg House Park, the Kids’N’Stuff Museum, the Kingman Museum where you can explore natural history exhibits, and if you’re looking for a little more grown-up fun, the FireKeepers Casino and Hotel is also nearby.

So, head on over to Battle Creek sometime soon for a visit, and explore one of Michigan’s historically significant cities! 

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